United States and Canada, March 19, 2025 (Global News Agency) – The global textured plant protein market is seeing significant growth driven by rising demand for plant-based meat products and their widespread use in the food and beverage industry, according to a new comprehensive report from The Insight Partners.
This report provides an in-depth analysis of market trends, key players, and future opportunities. Textured vegetable protein (TVP) is often used as a protein-rich meat substitute in vegetarian and vegan diets due to its versatility and easily digestible flavor. Demand for TVP has grown in recent years as more people embrace plant-based diets out of concern for health, sustainability, and animal welfare.
Market Growth: The textured plant protein market is projected to grow from $1.93 billion in 2024 to $2.93 billion by 2031, representing a CAGR of 6.1% from 2024 to 2031. Consumers are increasingly seeking healthier alternatives to traditional animal products due to concerns about cholesterol, saturated fat, and other health risks associated with meat. Plant-based products like textured plant proteins are rich in protein and low in fat, making them a nutritious alternative, particularly suitable for vegetarians, vegans, and flexitarians. The environmental impact of animal agriculture, including greenhouse gas emissions, water consumption, and land degradation, is driving increasing attention to sustainable food choices. Textured plant proteins are made from soy or other plant-based ingredients and typically require fewer resources and have a lower environmental impact than meat production.
Flexitarianism—an approach to eating that reduces meat consumption without eliminating it entirely—is gaining popularity. People are increasingly incorporating plant-based meat alternatives, such as textured vegetable protein, into their daily diets. The growing number of flexitarians is a major driver of the growth of the plant-based protein market, including textured vegetable protein.
Governments around the world are actively promoting plant-based protein consumption: due to growing concerns about the environment and the health benefits of plant-based meat products, governments around the world are actively encouraging their consumption. They are also actively investing in plant-based meat research and development and the launch of new products. In 2021, the Ministry of Agriculture, Food, and Rural Affairs of South Korea established a $70.3 million fund with several sub-funds specifically dedicated to the food and agriculture sector. The Green Bio Fund’s investment strategy focuses on companies producing plant-based meat and cultured meat. Furthermore, in June 2022, the Food Safety Standards Authority of India (FSSAI) finalized regulations for vegan foods and created an independent regulatory framework for food ingredients that do not contain animal-derived ingredients. These initiatives by leading countries have increased demand for plant-based foods. In 2021, the Chinese government published new dietary guidelines, announcing plans to reduce meat consumption by 50%. The Chinese Ministry of Health recommends that citizens limit their daily meat consumption to 40-75 grams. These measures are aimed at improving public health and significantly reducing greenhouse gas emissions. Government initiatives have also stimulated demand for artificial meat products.
Rising Popularity of Veganism: The increasing prevalence of obesity, diabetes, and other diseases is fueling growing health awareness and encouraging dietary changes. Many people are choosing vegetarianism due to increased health awareness. Additionally, the number of flexitarians (those who reduce their meat consumption and occasionally eat vegetarian food) is growing. Plant-based meat is widely considered healthier than animal-based meat. The rise in popularity of veganism is also attributed to increased compassion for animals and awareness of animal cruelty in slaughterhouses and similar facilities, raising consumer concerns about animal welfare. These factors have led to increased demand for meat alternatives such as soy protein, pea protein, tofu, and tempeh. A 2024 Finder survey found that approximately 4.7% of UK adults identify as vegan, representing over 2.5 million people, up from approximately 1.1 million in 2023. Furthermore, vegan cuisine has become a hot topic at Vegan Chef Competitions held in over 30 US cities, where participating restaurants showcase signature vegan dishes. Thus, the global rise of veganism is expected to bring new trends to the plant-based protein market in the coming years.
Textile vegetable protein (TVP) is a meat substitute made from defatted soy flour with a texture similar to meat. Due to its versatility and ability to easily absorb a variety of flavors, TVP is often used as a protein-rich alternative to meat in vegetarian and vegan diets. Demand for TVP has grown in recent years as more and more people embrace plant-based diets for reasons of health, sustainability, and animal welfare. Compared to traditional animal protein, TVP is not only affordable but also rich in protein and environmentally friendly, making it a popular choice for consumers seeking alternative protein sources.
Post time: Dec-23-2025